In her ten years at St. Louis-based reputation management firm Standing Partnership, Mistie provided strategic communications program development; video concepting, writing and directing; crisis communications counsel; professional writing services; and social media communications strategy to clients from a variety of industries. For someone who loves an adventure and is always looking to learn something new, Mistie's time at Standing Partnership was enjoyable and successful, as evident in her rise from account executive to vice president.
Mistie's favorite client moment involved finding 200 yards of red carpet, and a delivery truck to drop it off at an airport hangar, in under two hours while planning the American Airlines buyout VIP celebration for TWA. That event also allowed her to learn how to perfectly arrange a water cannon salute for a 747 (a handy skill she's anxiously looking forward to using again), and how to squeeze 15 dignitaries on a stage built for ten without resulting in a single injury – to them or to her. Through her client adventures, Mistie also learned how to cup coffee, intubate a robot simulator "patient" and start up a bulldozer – although she never quite mastered the stopping part.
Many exciting clients and two little lemon wedges (i.e. children) later, though, Mistie was ready for a change. While sipping her favorite beverage one day in 2009, she decided to create a communications firm where corporate jargon was banned, conversations were key and Southern charm was back in vogue and more powerful than ever. Thus, Sweet Tea Communications was born...and 18 months later, so was a new baby boy, ratcheting up the idea of multitasking to a whole new level. Since 2009, Sweet Tea has the pleasure of working with a variety of clients, including: Wm French Buyer's Real Estate Services, the Center for Performance Medicine & Rehabilitation, Security Title Insurance Agency, and Payne Family Homes. There’s never a dull moment - or lack of joy and inspiration - around Sweet Tea!